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About

For the last 30 years, Walter sat on a recipe that he was unable to bring to the market due to the lack of the right technology. He wanted to create the most natural dog food using locally sourced, human grade meat, fresh fruit and vegetables. Now, thanks to the latest patented Freshtrusion technology this has been made possible and Walter is able to bring Seven to the market.

Through Walter’s farming contacts we have been able to source the best British ingredients such as Hereford Chickens, Suffolk Duck, Welsh Lamb and Scottish Salmon to create a fresh meat kibble.

Due to Walter’s feelings towards the commercial pet food industry, he decided that Seven should only be available through specially selected knowledgeable stores who share his vision of health and vitality through nutrition.

All Seven recipes are signed off by an independent vet.

Benefits

Switching from your current dog food to Seven

FAQ

Does Seven contain rosemary? +

The antioxidant used within these products contains rosemary extract, although according to literature it is the rosemary essential oil which can be a trigger to epilepsy in affected pets. This is because rosemary oil can stimulate blood flow to the head and neck which in epileptic animals can increase sensitivity and potentially trigger seizures.

The suppliers of our natural antioxidant (which contains rosemary extract) have advised us that their product is strictly controlled to severely limit the quantity of rosemary essential oil within the raw material. The rosemary essential oil is actually removed during the processing steps. The suppliers have advised that in their opinion it would be impossible for a pet food (containing only their natural antioxidant) to contain the quantity of the rosemary oil required to potentially cause epileptic seizures (according to a scientific study conducted), as it would mean the pet would have to eat 2.25kg of the pet food per kilogram of body weight per day in order to come into contact with rosemary oil at the required levels.

I hope this is helpful? I understand that the owner may wish to avoid the products still, but I asked the suppliers about this recently so I thought if I let you know more detail it may be more useful.

Does Seven have a Potato Free recipe? +

The great news is that our Seven, Potato Free recipe is available now in a delicious Duck, Lentil & Pea flavour! For those dogs who struggle with potato, this is the food for them.

It states that Seven is Vet Approved, who is it approved by? +

Seven is approved by an independent vet at the production stage and before it is available to buy. We are not able to print the name of the vet on packaging due to regulations relating to his professional practice.

Does Seven contain yeast? +

There is no added yeast in either the Grain Free Product range or the Bronze BNZ recipe.

Does Seven contain dairy? +

None of the Seven recipes are made using dairy.

Can I feed my Puppy the 80/20 Superfood? +

The great news is yes, you can feed your puppy the Seven 80/20 Superfood recipe. If you look on the Superfood ingredients page you will see the puppy specific feeding guide for it.

How do puppy feeding guides work? +

Puppy feeding guides are based on the expected adult weight of a puppy in order to provide a more accurate feeding recommendation. By basing this recommendation on current puppy weight the breed size, age and hence growth phase would be unknown making estimations of the feeding requirement unreliable.

If a puppy will grow to be approximately the weight between two weight ranges (e.g. Puppy will grow to be approx 10 kg and the weight ranges are: 5-10 kg, 10-20 kg, how much should I feed?). The age ranges should be viewed as the average of the weights within that range (For example, 5-10 kg could be thought of as 7.5 kg).

Relating to a Lurcher for example with an expected adult weight of 25kg, the following two categories would apply (as a guide):

Between 2 – 6 months the feeding level of a puppy whose expected adult weight is 10-25kg, should increase gradually from 220g to 260g per day until 24 weeks of age.

Between 2 - 6 months the feeding level of a puppy whose expected adult weight is 25-45kg, should increase gradually from 380g to 420g per day until 24 weeks of age (However this option, for a maximum adult weight of 25kg would probably be between 220g to 380g per day, as the upper limit of 420g would probably be more suitable for dogs over 25kg).

Daily rations will need to be adjusted accordingly to take into account breed, age, temperament and activity level of the dog.

Here is some additional explanation of the feeding guide regarding the specific product:

Grain Free Puppy Feeding Guidelines.

As this food is not specific to a small or large breed type there are feeding options for a range of expected adult weights.

Puppies stay with their mother until they are at least 8 weeks old, so their mother’s milk provides their primary source of nutrition. However puppy food is offered at this stage (0-12 weeks) to ease the weaning process and gradually supplement the nutrition from milk.

The feeding guide shows for puppies of each expected weight range how their feeding level should increase over the age category. For example between 2 – 6 months the feeding level of a puppy whose expected adult weight is 1-5kg, should increase gradually from 60 to 90g per day. The guide varies according to the expected weight of the dog as smaller breed dogs grow more quickly than large breed dogs, which would require a higher level of nutrition for longer. This guide is so that the puppies’ requirements can be met as they grow.

The feeding guide between 6-9 months again reflects the size of the puppy. In this age category it can be seen that the feeding level of small breeds reduces as their growth stage is almost complete by this time. The feeding level of medium breeds remains steady to continue to provide adequate nutrition for growth, whilst the feeding level of large breed puppies is still increasing, this is to provide optimum nutrition for the larger puppies longer growth phase.

By 6-12 months old the small to medium breed puppies feeding level is reducing and transitioning to their adult maintenance food. For medium to large breed puppies the feeding level is reducing, to mimic their gradual reduction in growth over this time.

Copper Levels Explained.

The elementary levels of copper in our Grain Free Range which is the lowest would be from our Duck recipe which has around 7mg per kg. There is no added Copper in this recipe and so this value is based on background levels which I must stress will vary. Most of our Grain Free recipes have Copper added to them which is supplied in the vitamin and mineral supplement pack, the Duck recipe does not.

Elemental Copper is found at lower levels in all our recipes than the copper compound levels declared on the data sheets.