Nestle Purina the manufacturers of the well known pet food products have signed a licensing deal with Ethical Products Inc. who are also a manufacturer of pet products.
Ethical Products have signed and a licensed agreement with Nestle Purina Pet Care to start and develop products under the brand name of Purina.
The popular items being developed will include pets collars, leashes, food bowls and pet toys.
This is a step forward in providing a missing niche for Purina. The new merchandise will be colourful and will have Purinas red and white checkerboard logo on all its products.
The red and white vibrant checkerboard colour on all the packaging of Purinas products makes it easily recognisable on pet shop and supermarket shelves.
Mr Jonathan Zelinger, the president of Ethical Products Inc, said in a statement that he believes the new line of pet toys and accessories are innovative, functional and fun pet care products and the new line of pet accessories are unlike the pet accessories of today. He also pointed out in his statement that Purinas resource and insight into how pets and their owners interact is invaluable.
It is expected the new Purina pet products will be ready for the shelves in June 2009.